Content · Experiences
BespokeTwo voices, from the dunes to the world.
Saff & Omzz · 2025
The brand
SAFF W OMZZ is the creative partnership of Safwan Modir and Omar AlMaeena — Jeddah-based storytellers, actors and producers who take Saudi adventure, culture and the good life from the dunes to a global stage. Between them they bring backgrounds in hospitality, finance and media — Safwan from the luxury hotel world, Omar from finance and technology — now channelled through their production house, Fatha Productions. The same duo went on to found Al Haboob, the camel racing team that has carried the heritage sport onto an international platform.
The challenge
A personality-led content and experiences brand — two voices taking Saudi adventure, culture and the good life from the dunes to the world stage.
Two voices, from the dunes to the world.
The Venture Insights role
Brand identity, positioning and on-the-ground activation — from the neon mark to international presence.
Common questions
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